Created new content series that drove 2,500%+ higher engagement than account averages while driving the highest single-post follower growth in brand history.
Cover pressing topics and current events in music and pop culture, ranging from indie music to business/tech news. Responsible for introducing a Gen-Z POV to the social strategy, achieving the 5 highest performing carousel posts of the last two years in a period of 2 months. SHORT-FORM CONTENT
Source trending music clips and edit them into viral Reels and TikToks. Content regularly reposted and engaged with by top industry figures like SZA, Atlantic Records, Mike Dean, The Fader, etc.
Created the Top 10 Most Viewed + Liked Reels of the last 2 years in a timespan of 2 months.