claire park

is a marketing creative
passionate about building unforgettable + unexpected experiences for next-gen consumers.

👩🏻‍💻ᝰ.ᐟ
makeupbymarioamorepacific
glamnetic
columbia u

🎨ᝰ.ᐟ
3D
graphic
branding
trendspotting
entrepreneurship

˖⁺‧₊⟡₊˚⊹

email

tiktok

instagram

CONTENT CREATION

As a Social Media Intern, I produced daily organic content for use across Laneige and Innisfree’s social channels. Referencing an ever-expanding roster of trends, I consistently generated an average of 3-4 viral videos per month, working closely with social and creative leads to generate over 30M total campaign views.

With Laneige, I focused on creating highly polished, ASMR-style content aligned with the brand’s established visual identity, alongside behind-the-scenes content with brand ambassadors like Sydney Sweeney. This work required close adherence to visual guidelines and a deep understanding of Laneige’s premium skincare positioning.

With Innisfree, I adopted a more experimental approach, leaning into meme culture and front-facing storytelling. I often appeared on camera myself, using humor, audio trends, and community-driven discourse to build authenticity and boost engagement.

I also exercised significant creative control over the look of each brand’s social feeds, bringing forth new types of content—interactive moodboards, skincare routine playlists, 3D/AR animations, and more—to better align with the needs and interests of Gen-Z audiences.

A notable creative redirection project I led, dubbed “inni-core”, combined various trends such as ‘coquette-core’, the ‘pink pilates princess’, and the ‘clean girl aesthetic’ to create a distinct social identity of Innisfree’s own. It was met with significant success, and through this project, I boosted TikTok engagement rate from 3% to 19% within two months.

3D/AUGMENTED REALITY

Point-and-shoot TikTok mini-game ft. Innisfree’s “Dewy Glow Mist” Spray.

Sydney Sweeney tries out Laneige’s “Bounce Back” filter.

Beauty filter for Innisfree’s “Dewy Tint Lip Balm”, which allows users to try the ‘Baby Pink’ shade.

GRAPHICS

Programs: Adobe Photoshop, Illustrator, Lightroom, After Effects

Programs: Effect House, Adobe Aero, Blender, Unity

MEMES

CREATIVE CAMPAIGN

During my first week at AMOREPACIFIC, I noticed a growing disconnect between Innisfree’s digital voice and the aesthetic languages dominating Gen Z feeds at the time; think ‘coquette-core’, ‘clean girl’ aesthetic, and ‘pink pilates princess’. Tapping into these trends, I developed a hybrid brand expression called #inni-core: a soft, serotonin-rich visual and tonal universe that still stayed true to Innisfree’s natural, ingredient-forward DNA.

The result? A revitalized social feed with significantly stronger engagement and save rates, later championedinternally as a defining creative direction and hero concept in the 2024 BY Discovery Kit.