Laneige Virtual Pop-Up (for Sephoria 2023)
Blender
Unity
Cinema 4D
As part of Laneige’s digital presence at Sephoria 2023, I designed a multi-room virtual pop-up experience showcasing key product lines in immersive, themed environments. Each room was conceptualized to reflect the identity of a hero product—such as the Sleeping Mask Slumberland and Water Bank Wonderland—combining brand storytelling with dreamy, interactive 3D visuals. I was responsible for the layout planning, 3D modeling, and asset design, working to maintain a blend of both visual charm and navigable user experience. Most importantly, the pop-up allowed users to explore products, watch branded video content, and shop directly from each scene even if they couldn’t attend the beauty convention in person.
“Shoes Off” Motion Graphics (NoLedge Productions)