claire park

is a marketing creative
passionate about building unforgettable + unexpected experiences for next-gen consumers.

👩🏻‍💻ᝰ.ᐟ
makeupbymarioamorepacific
glamnetic
columbia u

🎨ᝰ.ᐟ
3D
graphic
branding
trendspotting
entrepreneurship

˖⁺‧₊⟡₊˚⊹

email

tiktok

instagram

AMOREPACIFIC

CONTENT CREATION:

As a Social Media Marketing Intern, I produced daily organic content for use across Laneige and Innisfree’s social channels. Referencing an ever-expanding roster of trends, I consistently generated an average of 3-4 viral videos per month, working alongside my managers to contribute to over
30M total campaign views.

With Laneige, I focused on creating highly polished, ASMR-style content aligned with the brand’s established visual identity, alongside behind-the-scenes content with brand ambassadors like Sydney Sweeney. This work required close adherence to visual guidelines and a deep understanding of Laneige’s premium skincare positioning.

With Innisfree, I adopted a more experimental approach, leaning into meme culture and front-facing storytelling. I often appeared on camera myself, using humor, audio trends, and community-driven discourse to build authenticity and boost engagement.

I also exercised significant creative control over the look of each brand’s social feeds, bringing forth new types of content—interactive moodboards, skincare routine playlists, 3D/AR animations, and more—to better align with the needs and interests of Gen-Z audiences.

A notable creative redirection project I led, dubbed “inni-core”, combined various trends such as ‘coquette-core’, the ‘pink pilates princess’, and the ‘clean girl aesthetic’ to create a distinct social identity of Innisfree’s own. It was met with significant success, and through this project, I boosted TikTok engagement rate from 3% to 19% within two months.

3D/AR:

Sydney Sweeney tries out Laneige’s “Bounce Back” filter. Created with Effect House.

MEMES + GRAPHICS

CREATIVE CAMPAIGN:

During my first week at AMOREPACIFIC, I noticed a growing disconnect between Innisfree’s digital voice and the aesthetic languages dominating Gen Z feeds at the time; think ‘coquette-core’, ‘clean girl’ aesthetic, and ‘pink pilates princess’. Tapping into these trends, I developed a hybrid brand expression called #inni-core: a soft, serotonin-rich visual and tonal universe that still stayed true to Innisfree’s natural, ingredient-forward DNA.

The result? A revitalized social feed with significantly stronger engagement and save rates, later championedinternally as a defining creative direction and hero concept in the 2024 BY Discovery Kit.