claire park

is a marketing creative
passionate about building unforgettable + unexpected experiences for next-gen consumers.

👩🏻‍💻ᝰ.ᐟ
makeupbymarioamorepacific
glamnetic
columbia u

🎨ᝰ.ᐟ
3D
graphic
branding
trendspotting
entrepreneurship

˖⁺‧₊⟡₊˚⊹

email

tiktok

instagram

AMOREPACIFIC

evergreen content

memes

PR + IRL events

3D animations + AR filters

Sydney Sweeney tries out Laneige’s “Bounce Back” filter. Created with Effect House.

Using 3D modeling and scanning techniques, I created in-house product animations to serve as key, front-facing visuals for major product activations and influencer collaborations. Referencing a mix of viral marketing and editing strategies, I designed visually captivating product animations as well as hyperrealistic storefront visuals that interacted fluidly with real-world environments. This also reduced the need to outsource animations from external artists or creative teams, resulting in significant savings in time, budget, and production resources.

In hoping to redefine and expand the ways followers could engage with our brands, I also pioneered the development of branded AR face filters and interactive games for use across TikTok and Instagram. Each filter contextualized bestselling core products in an engaging and visually appealing manner, while also serving immense practical purpose by helping customers make easier and more informed purchasing decisions. For example, with the Baby Pink selfie filter, users can conveniently try out the exact shade of the balm on their lips though the comfort of their front camera.

memes and graphics

creative marketing, #inni-core

(1) “inni-core” playlist (2) Re-appropriating existing trends to suit the brand’s needs, such as changing ‘MBTI’ to ‘Must Buy Top Item’ (3) A screenshotted portion of my very first Weekly Trend Report, where I devised the concept of “inni-core” immediately upon the start of the internship (4) A TikTok depicting the various facets of “inni-core” and re-targeted communities (5) An excerpt from the official 2024 Marketing Discovery Kit , in which the larger Integrated Communications team selected “inni-core” as a key strategic pillar

In wanting to shift Innisfree’s content to align more closely with that of Gen-Z trends like ‘coquette-core’, ‘mermaid-core’, and ‘pink pilates princess’, I combined these stylistic elements with Innisfree’s branding and messaging to create an aesthetic of our own, called ‘inni-core’. Under this concept, the Instagram feed underwent significant transformation, and its consistently high-performing results solidified its position as one of the key pillars of the 2024 BY Discovery Kit.

When conducting my weekly competitive market/trend research, it became increasingly clear that each new week seemed to bring forth a new ‘-core’ or ‘aesthetic’. The incessant influx of microtrends indicated to me two major objectives: 1) identify existing, highly relevant communities, trends, and subcultures to begin framing Innisfree within; 2) combat the transient, limited nature of microtrends by merging and re-defining them to fit Innisfree’s identity, eventually creating a completely new trend of it’s own: ”inni-core”.