claire park

is a marketing creative
passionate about building unforgettable + unexpected experiences for next-gen consumers.

👩🏻‍💻ᝰ.ᐟ
makeupbymarioamorepacific
glamnetic
columbia u

🎨ᝰ.ᐟ
3D
graphic
branding
trendspotting
entrepreneurship

˖⁺‧₊⟡₊˚⊹

email

tiktok

instagram

CONTENT CREATION:

As a Social Media Marketing Intern, I produced daily organic content for use across Laneige and Innisfree’s social channels. Referencing an ever-expanding roster of trends, I consistently generated an average of 3-4 viral videos per month, working alongside my managers to contribute to over
30M total campaign views.

With Laneige, I focused on creating highly polished, ASMR-style content aligned with the brand’s established visual identity, alongside behind-the-scenes content with brand ambassadors like Sydney Sweeney. This work required close adherence to visual guidelines and a deep understanding of Laneige’s premium skincare positioning.

With Innisfree, I adopted a more experimental approach, leaning into meme culture and front-facing storytelling. I often appeared on camera myself, using humor, audio trends, and community-driven discourse to build authenticity and boost engagement.

I also exercised significant creative control over the look of each brand’s social feeds, bringing forth new types of content—interactive moodboards, skincare routine playlists, 3D/AR animations, and more—to better align with the needs and interests of Gen-Z audiences.

A notable creative redirection project I led, dubbed “inni-core”, combined various trends such as ‘coquette-core’, the ‘pink pilates princess’, and the ‘clean girl aesthetic’ to create a distinct social identity of Innisfree’s own. It was met with significant success, and through this project, I boosted TikTok engagement rate from 3% to 19% within two months.

3D/AR:

Sydney Sweeney tries out Laneige’s “Bounce Back” filter. Created with Effect House.

In hoping to redefine and expand the ways followers could engage with our brands, I pioneered the development of branded AR face filters and interactive games for use across TikTok and Instagram. Each filter contextualized bestselling core products in an engaging and visually appealing manner, while also serving immense practical purpose by helping customers make easier and more informed purchasing decisions. For example, with the Baby Pink selfie filter, users could conveniently try out the exact shade of the balm on their lips though the comfort of their front camera.

MEMES + GRAPHICS